60 Proven GTM Use Cases Mapped by GPT Model

Your definitive guide to revenue transformation.

Happy Friday! This is Ryan Staley of Whale Boss where I share the latest weekly insights, prompts, and workflows to unleash the power of AI! šŸ”„

Weā€™ve partnered with our friends at Captivate Talent to better understand how AI and AI Agents are reshaping go-to-market strategies

Weā€™re running a benchmarking survey to uncover how SaaS teams are adopting AI and autonomous agents, and weā€™d love your input.

Why take 5 minutes to complete the survey?

  1. Get our Ultimate AI Playbook ā€“ Expert AI prompts for sales, marketing, and leadership to help you stay ahead

  2. Receive a Personalized Benchmarking Report ā€“ See how your AI adoption compares to industry peers (Weā€™ll be compiling comprehensive results through the end of April)

  3. Exclusive invite: Weā€™re also hosting a dinner on April 16th in Atlanta during Pavilionā€™s CMO Summit to discuss AI in GTMā€”let us know if youā€™re interested!

Take the survey: https://captivatetalent.typeform.com/to/B1AyjCLi (We are collecting data through the end of April and will share benchmarks in May to those who respond).

Interested in the dinner? Sign up here: https://lu.ma/eysyi1fk

Hereā€™s what we got for you:

  • šŸ¤– 60 Proven GTM Use Cases Mapped by GPT Model

  • šŸŽ§ Weekly Podcast Updates

  • šŸš€ New ways to collaborate and get creative with Gemini

  • ā‡ļø People are using Googleā€™s new AI model to remove watermarks from images

  • šŸ˜® Elon Muskā€™s AI company, xAI, acquires a generative AI video startup

  • šŸ¤– OpenAI to start testing ChatGPT connectors for Google Drive and Slack

  • šŸ˜Ž Pruna AI open sources its AI model optimization framework

šŸ¤– 60 Proven GTM Use Cases Mapped by
GPT Model

I've compiled the definitive resource for revenue leaders seeking to transform their GTM through AI implementation.

This matrix provides critical implementation guidance:

  1. For Sales Leaders: From automated lead scoring to strategic sales negotiations backed by deep research

  2. For Marketing Executives: Everything from dynamic content creation to nuanced audience segmentation

  3. Across AI Model Capabilities: Progressive implementation paths from basic models to advanced systems

Implementation Framework:

  • Assess your current team capabilities

  • Select 2-3 high-impact use cases to pilot

  • Measure performance against traditional approaches

  • Scale successful applications systematically

The most successful organizations aren't experimenting randomlyā€”they're strategically implementing proven use cases like these to create compound competitive advantages.

Which of these models would create the most immediate impact for your team?

šŸ™ŒThis week's podcast episodes...

šŸ˜® New ways to collaborate and get creative with Gemini

Geminiā€™s New Features: Canvas & Audio Overview

Gemini introduces Canvas, an interactive space for refining documents and code in real-time, allowing seamless collaboration and quick edits. Whether drafting reports or coding prototypes, Canvas streamlines the process.

Also launching is Audio Overview, which transforms files into engaging, podcast-style discussions, helping users absorb complex information on the go.

Both features are rolling out globally for Gemini and Gemini Advanced subscribers. Try them today at gemini.google.com.

šŸ”¹People are using Googleā€™s new AI model to remove
watermarks from images

Users have discovered that Googleā€™s Gemini 2.0 Flash can remove watermarks from images, including stock photos from Getty Images. The AI model, recently expanded for image generation, not only erases watermarks but also fills in the gaps left behind.

While the feature is labeled ā€œexperimentalā€ and restricted to developer tools like AI Studio, concerns are rising about its lack of restrictions compared to models like OpenAIā€™s GPT-4o, which refuse such actions. Removing watermarks without permission is illegal under U.S. copyright law, prompting questions about Googleā€™s enforcement of its terms of service.

Google responded, stating that copyright infringement violates its terms, and they are monitoring developer feedback.

šŸ˜®Elon Muskā€™s AI company, xAI, acquires a generative AI
video startup

Elon Muskā€™s xAI has acquired Hotshot, a San Francisco-based startup specializing in AI-powered video generation, similar to OpenAIā€™s Sora.

Hotshotā€™s CEO, Aakash Sastry, announced the acquisition, highlighting the companyā€™s development of three video foundation models and its plans to scale using xAIā€™s Colossus supercomputer.

The move suggests xAI is entering the AI video space, potentially competing with OpenAI and Googleā€™s Veo 2. Musk has previously hinted at a "Grok Video" model, expected in the coming months. Read more.

šŸ¤–OpenAI to start testing ChatGPT connectors for
Google Drive and Slack

OpenAI is launching ChatGPT Connectors, a beta feature allowing ChatGPT Team users to integrate Google Drive and Slack, enabling the AI to answer queries based on internal company files, spreadsheets, and conversations.

Future integrations will include Microsoft SharePoint and Box. OpenAI assures that permissions are respected, ensuring employees can only access data theyā€™re authorized to view.

This move positions ChatGPT as a powerful AI-powered enterprise search tool, competing with platforms like Glean. While OpenAI wonā€™t train on user data, synced files may inform synthetic data generation.

New filings reveal Google has invested over $3 billion in Anthropic, including a $750 million convertible debt deal this year, giving it a 14% stake. While Google holds no voting rights or board seats, its deep financial backing raises questions about Anthropicā€™s independence. With Amazon also investing up to $8 billion, AI startups are increasingly tied to tech giants. Are they truly independent, or just extensions of Big Tech? Know more here.

šŸ˜®Pruna AI open sources its AI model optimization framework

Pruna AI, a European startup specializing in AI model compression, is making its optimization framework open source. The tool streamlines pruning, quantization, and distillation, improving model efficiency without major quality loss.

Already used by companies like Scenario and PhotoRoom, Pruna AI also offers a pro version with an automated compression agent. The startup recently raised $6.5M in seed funding to expand its AI efficiency solutions.

Your competitors are already using AI.
Don't get left behind.

Don't get left behindā€”AI is evolving faster than you think.

The most successful organizations aren't experimenting randomlyā€”they're strategically implementing proven use cases like these to create compound competitive advantages.

Which of these models would create the most immediate impact for your team?

šŸ‘‰ Reply to this email or connect with me on LinkedIn to get started!

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