Prompt Engineering for Business: Full Tutorial Inside!

Let's dive into the world of prompt engineering for business, specifically focusing on AI technologies like ChatGPT, Gemini, Copilot, and Claude.

Happy Friday! This is Ryan Staley of Whale Boss where I share the latest weekly insights, prompts, and workflows to unleash the power of AI! 🔥

Here’s what we got for you:

  • 🤖 Prompt Engineering for Business: Full Tutorial

  • 🛠️ Prompt SLAM!

  • 🎧 Weekly Podcast Updates 

  • 😮Meta’s Approach to Labeling AI-Generated Content and Manipulated Media

  • 🤖 OpenAI transcribed over a million hours of YouTube videos to train GPT-4

  • 😎 New Google Vids product helps create a customized video with an AI assist

  • 🙌Google Cloud Next 2024: Everything announced so far

  • ⭐Spotify rolls out an AI-powered playlist feature

Join me as I dive into the world of prompt engineering for business, specifically focusing on AI technologies like ChatGPT, Gemini, Copilot, and Claude.

Key Takeaways:

- Example Prompting: Provide specific examples and instructions for AI models to generate tailored outputs, achieving better customization and relevance.

- Persona Prompting: Direct AI to produce content based on a specific person's style or role, such as an industry expert or a company executive, enabling diverse and targeted communication.

- Iterative Prompting: Continuously refine and build upon initial AI responses, leading to more detailed and refined outcomes, ultimately elevating the quality of generated content.

🛠️Unleash Your AI Power: Prompts SLAM!


Sales key metrics and tracking

As VP of sales at [company name], what are some key metrics you will look into and how will you track them


Reviewing and approving budgets and major expenses

Act as a CFO of the company, put together criteria checklist for budget and expense approval process


Presenting data science strategy to executive team

As head of data science for [company name], write a presentation for presenting your new data science strategy for the company in bullet points


Set marketing organization goal

As a VP of marketing for [company name/company website]: a centralized dashboard for leaders to see and take actions on updates across all apps in the company, can you determine the goal for marketing organization and how to track them

🙌This week's podcast episodes...

Join Ryan as he is interviewed by fellow podcaster and tech analyst Michael Fauscette. They explore how AI can revolutionize sales strategies and supercharge business growth and outline the incredible potential of AI to streamline processes, enhance skills, and boost productivity.
In this episode, Ryan dives into the world of AI, sales strategies, and customer success together with Saas Fuel Podcast host, Jeff Mains. From leveraging AI in sales and Go-To-Market strategies to maximizing customer success stories, this insightful discussion is a must-watch for SaaS founders, leaders, and entrepreneurs.

Image: Meta

Meta is updating its policy to label a broader range of AI-generated content across Facebook, Instagram, and Threads as "Made with AI," based on the Oversight Board's feedback and an extensive policy review process involving public opinion surveys and consultations with experts.

The new approach emphasizes transparency and provides additional context rather than removing manipulated media, aiming to address the expanding variety of AI-generated content without unnecessarily restricting freedom of speech.

Starting in May 2024, Meta plans to apply "Made with AI" labels to content, and from July 2024, it will cease removing content solely based on its manipulated video policy, prioritizing labels and context to inform users while retaining content that complies with its Community Standards.

Companies like OpenAI and Meta face significant challenges in acquiring high-quality training data for AI models, leading to practices that may conflict with copyright laws, such as unauthorized transcription of YouTube videos and other copyrighted materials.

Despite potential legal issues, these companies proceed with data acquisition strategies under the belief of fair use or through loopholes in current laws, including OpenAI's use of YouTube content for training its GPT-4 model and Google's training on YouTube content within certain agreements.

Searching for Solutions: To combat the shortage of training data, firms are considering innovative solutions like generating synthetic data and curriculum learning, while also exploring legal and technical measures to protect unauthorized use of their content.

Google introduced Google Vids, an AI-powered video creation tool, at the Google Cloud Next customer conference, which will be included in the Google Workspace suite, offering users the ability to generate videos through collaboration and AI technology directly in the browser.

The tool aims to transform existing assets like marketing copy or images into compelling videos with features for editing, production, and real-time collaboration, adhering to the same level of access control and security as other Workspace tools.

Image: Google Cloud

Currently in limited testing, Google Vids is scheduled for broader testing in June through Google Labs and will eventually be accessible to customers with Gemini for Workspace subscriptions.

Image: Google Cloud

Google Cloud Next 2024 in Las Vegas showcased Google's AI advancements with products like Gemini, Google Vids, and developments in devops and security, marking a continuation of AI integration across Google's services.

Key Product Announcements:

  1. Google Vids: A new AI-fueled video creation tool for Google Workspace, enabling video editing, writing, production, and real-time collaboration.

  2. Gemini Code Assist: An enterprise-focused AI code completion tool competing with GitHub’s Copilot Enterprise, aimed at enhancing developer productivity.

  3. AI Enhancements in Workspace: Introduces voice prompts for Gmail, customizable alerts in Sheets, tab support in Docs, and monetized AI features for meetings, messaging, and security in Workspace.

Innovative AI Tools and Platforms:

  1. Imagen 2: An improved AI image generator with capabilities like inpainting, outpainting, and text-to-live images.

  2. Vertex AI Agent Builder: Allows quick creation of AI-powered conversational agents.

  3. Security AI Tools: New generative AI-powered products for threat intelligence and cybersecurity.

  4. Open Source AI Tools: Launches Max Diffusion, JetStream, and MaxTest for supporting generative AI projects.

  5. Axion: Google's custom-built Arm processor, offering superior performance and energy efficiency.

The event highlighted Google's ongoing dedication to AI, with a focus on enhancing productivity, security, and developer tools through advanced AI integration.

Spotify is enhancing its AI DJ with a new feature that creates personalized playlists based on unique prompts, like mood or color preferences, showcasing a novel approach to music curation beyond generic genre lists.

This innovation is part of Spotify's broader strategy to stand out in the competitive music streaming landscape, with its ventures into audiobooks, podcasting, edtech, and now advanced AI-driven features.

Rollout and Reception: Initially launching in select countries with plans for wider availability, the pace at which new features like the AI playlist become accessible globally has been a point of contention among users, reflecting broader challenges in tech deployment and market expectations.

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